The word “meme” was originally coined by Richard Dawkins in his classic 1976 book The Selfish Gene. In it, Dawkins defined memes as “a unit of cultural transmission, or a unit of imitation.” Dawkins’ examples were “tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches.” Today, the list includes gifs, emojis, acron... See more