How luxury transformed from opulence to populace, and what it means for brands
Sara Bernatamericanmarketer.com
Saved by sari
How luxury transformed from opulence to populace, and what it means for brands
New Luxury signifies being connected - around community, culture, and ethos. On that foundation, goods and services are given status, and the certainty of
Future Commerce • Nine by Nine 2020 by Future Commerce_1
In today's societies of material abundance, customers are increasingly prioritizing self-improvement and personal expression.
David Mattin • Trend-Driven Innovation
Desirability of something is today decoupled from its price, and its access is decoupled from wealth. Instead, it’s coupled with social capital, environmental creds, cultural savviness, a story, belonging, and its transformative potential to make us better humans.