How luxury transformed from opulence to populace, and what it means for brands
Sara Bernatamericanmarketer.com
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How luxury transformed from opulence to populace, and what it means for brands
Luxury is no longer about simply reviving heritage codes of the past, but rather it’s a dream space. Status is therefore found in radical solutions and ground-breaking projects.
Victoria Buchanan • Vol.17: Victoria Buchanan: Surrealism, World Saving Luxury + Fractional Work
When everyone goes broad, it becomes cool to go deep.
Post-luxury status symbols pt. 4: how an economic environment that favours hypergeneralism will make having a singular focus a high-status activity, and how it births opportunities for brands to start behaving more like a canvas that curates a variety of niche... See more
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