added by sari · updated 9mo ago
How Lovevery became new parents’ go-to subscription box
- During the pandemic, when daycares shut and nannies stayed home, many parents found themselves suddenly alone with their children — all day, every day. So perhaps it should come as no surprise that two winning subscription categories over the past year were toys and — wait for it — wine.
from How Lovevery became new parents’ go-to subscription box by Jenni Avins
sari added 3y ago
- Despite this, Lovevery’s lifetime sales per customer are more than double that of KiwiCo’s, according to an analysis by Bloomberg Second Measure. (And at around $700 after 24 months, more than enough to justify spending on customer acquisition.)
from How Lovevery became new parents’ go-to subscription box by Jenni Avins
sari added 3y ago
- And because today’s curious parents find themselves at the receiving end of an information firehose, Lovevery’s role is curatorial too. “We did the research so you don’t have to,” is one of the company’s taglines.
from How Lovevery became new parents’ go-to subscription box by Jenni Avins
sari added 3y ago
- Lovevery supplies different, internal numbers for subscribers: At 12 months, it says it has 79% subscriber revenue retention and 69% subscriber retention.
from How Lovevery became new parents’ go-to subscription box by Jenni Avins
sari added 3y ago
- Today, the Play Kits represent around three quarters of Lovevery’s business, which the company says is on a $120 million revenue run rate, based on March figures. The company expects subscription revenue to double this year, after growing annual recurring subscription revenue 5x in 2020.
from How Lovevery became new parents’ go-to subscription box by Jenni Avins
sari added 3y ago