🔴 How liquid is your content capital?

- A top journalist at a publication creates more value than she can capture, but that changes if he/she has their own audience communication channel (through a website, newsletter, etc.)

How to do this in a way that wouldn’t upset the creator community or disrupt the egalitarianism of the ecosystem or - after all, every channel starts with zero subscribers, and every video with zero views - is another question: I’m excited to see if anyone’s figured it out by 2030.

Some media companies manage this problem by devising systems that generate content without relying too much on any particular creator. Morning Brew, theSkimm, and SNL all have formats that work even if one creator leaves. The goal is to build a locus of value that lives inside the system, rather than specific individual’s brains.

-Distribution: Pressure on platforms to improve transparency and economics. Data portability gives creators power.