AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences
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AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences
Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more
Gurwinder • The Perils of Audience Capture
When influencers are analyzing audience feedback, they often find that their more outlandish behavior receives the most attention and approval, which leads them to recalibrate their personalities according to far more extreme social cues than those they'd receive in real life.
Gurwinder • The Perils of Audience Capture
The audience isn’t a commodity. Instead, the audience views themself as a part of the brand, and associate their own ideas with their consumption and engagement with the creator.
Jarrod Dicker • Breaking the Fourth Wall: The Business of Media Subculture
sari added
A creator always does something to the masses: entertain, persuade, manipulate, etc. But an overwhelming amount of discourse puts the artist, content creator, or public-facing cultural contributor first. The agent. The one in control.
What’s less discussed is the other direction of this relationship: WHAT CAN AN AUDIENCE DO TO A CREATOR?
Matt Klein • Page Not Found
sari added
While an audience is a group of unique individuals, a significant issue arises when our individual needs are overshadowed by the appeal of aggregated data, a metric tethered to one’s social status.
In this scenario, we become mere data points on millions of AI-driven newsfeeds, puppets in an entertainment game where we are both actors and audience —... See more
In this scenario, we become mere data points on millions of AI-driven newsfeeds, puppets in an entertainment game where we are both actors and audience —... See more
juarry added
Social media’s combination of global reach,
performance metrics, platform design, content
format, and algorithmic interference have changed
how creators make for others, and how others
perceive and interact with creators' work.
The results are an eternal presence, persistent
feedback, an unrealistic expectation of virality,
harmful social comparison, crea
... See moreMatt Klein • Page Not Found
What has become more and more clear to the non-influencer social media user is that things aren’t what they seemed. Influencers aren’t out to “influence” their “followers” in a positive way — they’re looking to “influence” them to purchase material goods from brands that are willing to pay them enough to advertise. Influencers are more concerned wi... See more
Mike Raab • Forget Influencers—The Future is Curators
sari added