added by sari and ยท updated 2y ago
The Perils of Audience Capture
- Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more
from The Perils of Audience Capture by Gurwinder
sari added 2y ago
- Put simply, in order to be someone, we need someone to be someone for. Our personalities develop as a role we perform for other people, fulfilling the expectations we think they have of us.
from The Perils of Audience Capture by Gurwinder
sari added 2y ago
- The problem is, we no longer live solely among those we know well. We're now forced to refine our personalities by the countless eyes of strangers. And this has begun to affect the process by which we develop our identities.
from The Perils of Audience Capture by Gurwinder
sari added 2y ago
- When we lived in small tight-knit communities, the looking glass self helped us to become the people our loved ones needed us to be.
from The Perils of Audience Capture by Gurwinder
sari added 2y ago
- This is the ultimate trapdoor in the hall of fame; to become a prisoner of one's own persona. The desire for recognition in an increasingly atomized world lures us to be who strangers wish us to be. And with personal development so arduous and lonely, there is ease and comfort in crowdsourcing your identity. But amid such temptations, it's worth re... See more
from The Perils of Audience Capture by Gurwinder
sari added 2y ago
- When influencers are analyzing audience feedback, they often find that their more outlandish behavior receives the most attention and approval, which leads them to recalibrate their personalities according to far more extreme social cues than those they'd receive in real life.
from The Perils of Audience Capture by Gurwinder
sari added 2y ago