The Perils of Audience Capture

This is the ultimate trapdoor in the hall of fame; to become a prisoner of one's own persona. The desire for recognition in an increasingly atomized world lures us to be who strangers wish us to be. And with personal development so arduous and lonely, there is ease and comfort in crowdsourcing your identity. But amid such temptations, it's worth re... See more

Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more

While an audience is a group of unique individuals, a significant issue arises when our individual needs are overshadowed by the appeal of aggregated data, a metric tethered to one’s social status.

In this scenario, we become mere data points on millions of AI-driven newsfeeds, puppets in an entertainment game where we are both actors and audience —... See more

“Now that we frame our experiences through the lens of external presentation, it’s much harder to figure out what we actually want as opposed to how we’d like to appear … This puts us at risk of potentially fragmenting our identities. We lose sight of what we actually feel and instead start to view ourselves from an outside perspective.”