How Great Leaders Communicate

we’ve identified the elements of style that are common among effective leaders. They are: Authenticity Decisiveness Focus Personal Touch Hard/Soft People Skills Communication Ever Forward

we often undercommunicate our ideas. They’re already so familiar to us that we underestimate how much exposure an audience needs to comprehend and buy into them. When Harvard professor John Kotter studied change agents years ago, he found that they typically undercommunicated their visions by a factor of ten.

business stories have focused purposes like sparking action, transmitting values, fostering collaboration, or leading people into the future.

The role of the leader is not to try and force a message through – an approach that rarely works, rather the role of the leader is to influence, to engage in the conversation, listening and voicing, always with respect. To encourage dialogue and reflective learning, often in the moment. The leaders we spoke to understood communication to be a socia

“to communicate effectively, we must adopt the perspective of another person both while speaking and listening.”