How GEICO Use the Principle of Concreteness to Make Memorable Ads
Animation has a particularly strong impact when it comes to low-involvement products or situations – those that require little thought or research before purchasing. This is explained by the tripartite attitudinal model, a psychological theory suggesting that our thoughts (cognition) and feelings (affect) about a brand can motivate us to act, such ... See more
Brand Marketing and the Psychology of Character Animation
research among consumers. Find out how they think about your kind of product, what language they use when they discuss the subject, what attributes are important to them, and what promise would be most likely to make them buy your brand.
David Ogilvy • Ogilvy on Advertising
Run the same ad over and over, and you’re being repetitious. Run different variations of the same ad, and you’re taking advantage of the power of redundancy. This is a simple way to extend the life span of an effective message or slogan. By presenting the same message in a different format and slightly different copy, you trick the reader into beli
... See moreDrew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
Brand Lore
- Brand lore helps brands evolve from simple guidelines to immersive universes.
- A prime example is Duolingo's owl, Duo, who transcended being a mere mascot to become an internet celebrity by building law around the character.
- Unlike Tony the Tiger, who remains static on the Frosties box, Duo has evolved into a relatable and interactive char
Let's talk branding • Entertain or Die: How to Build an Entertainment Powerhouse
Consumers interact with brands through sound in a variety of ways, from podcasts to radio ads — even the log-in music for a favorite streaming service. The most memorable “sonic” brands can drive sales, raise awareness, and stand out among competitors. While marketers know how to glean data and insights from traditional advertising, the audio lands... See more