How eCommerce is becoming a key part of publishers’ emerging revenue strategies
Damian Radcliffemedium.com
Saved by sari
How eCommerce is becoming a key part of publishers’ emerging revenue strategies
If commerce is a transaction between buyer and seller, the face of the seller is evolving with new tools for discovery and purchase that allow for a personal relationship between creator and customer. Beyond a corporation or mass retailer, the seller is now frequently a person or small business. We are seeing a new long-tail retailer learning how t... See more
Kirsten Green • The next revolution in commerce will be driven by the seller
Content will be the new storefront. Brands will become media companies first, with purchasing feels like a natural extension of binge-watching their content.
Greg Isenberg • The Future of Commerce - Greg Isenberg
Smaller publishers have always tended to specialize by subject, which is an inherent advantage in the age of internet marketing. Direct consumer relationships theoretically make it possible to expand beyond books to sell other things to the same audiences. But so far, that is largely a theory.
Mike Shatzkin • The Book Business: What Everyone Needs to Know®
Stepping back, though we should probably ask where all these ad budgets are coming from, and, more importantly, where the growth for internet advertising will come from next. The obvious answer is television: print is mostly already gone, but ‘TV’ viewing is now finally unlocking, with US pay TV subscriptions now down by over a third
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
Amazon has built a $15bn+ ‘search ad’ business (retailers just call this marketing)