How Connecting with “Why” Propels Purpose-Driven Innovation | by ...
Companies with a strong sense of WHY are able to inspire their employees. Those employees are more productive and innovative, and the feeling they bring to work attracts other people eager to work there as well. It’s not such a stretch to see why the companies that we love to do business with are also the best employers. When people inside the comp
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
most marketers actually have the same “purpose.” To be successful. To engage with people in a way that benefits both sides. To be respected, seen, and appreciated. To make enough of a profit to do it again. That’s your why. That’s why you go to work. Okay, got it. But a better business plan takes that universal need and makes it specific—describing
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
When I looked back to my upbringing, I discovered a remarkable theme. Whether among friends, at school or professionally, I was always the eternal optimist. I was the one who inspired everyone to believe they could do whatever they wanted. This pattern is my WHY. To inspire. It didn’t matter if I was doing it in marketing or consulting. It didn’t m
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
out how to get a win in solving the problem, a guy with no vested interest, no sweat equity, no voice that has a right to be heard, yells from the stands and tries to bring us down. It’s the last thing we need to hear in that moment, but for some reason we listen. We question everything we do. Can we really even make a dent in this problem? The pro
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