How Connecting with “Why” Propels Purpose-Driven Innovation | by ...
If having a sense of purpose can improve your chances of success, it’s vital to imagine how what you’re working on creates change and to articulate your reasons for wanting to do it. Why you? Why this? Why now? Why for them? Why there? Why that way and not this? What’s your story and how will you stay true to it?
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Companies with a strong sense of WHY are able to inspire their employees. Those employees are more productive and innovative, and the feeling they bring to work attracts other people eager to work there as well. It’s not such a stretch to see why the companies that we love to do business with are also the best employers. When people inside the comp
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
When I looked back to my upbringing, I discovered a remarkable theme. Whether among friends, at school or professionally, I was always the eternal optimist. I was the one who inspired everyone to believe they could do whatever they wanted. This pattern is my WHY. To inspire. It didn’t matter if I was doing it in marketing or consulting. It didn’t m
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Find a way to connect every project to something much bigger: a higher order value, a truth, a courageous goal, or a larger question. Then, if your efforts start to lag or feel mundane, return to that larger ideal that inspired you in the first place. It works.