How China is embracing web3: marketing to gen Z on the Chinese metaverse

Web3 was born out of a desire to decentralize the control and ownership that characterized Web2. It was a response to the centralization and monopolistic tendencies of the Web2 era, where a few giant corporations held the reins of power.

The core principle of Web3 was simple: users should have ownership and control over their data, digital assets, a... See more

Digital real estate has always had value. What’s different about web3 is that digital asset paradigms like non-fungible tokens (NFTs) make it possible for individuals to uniquely own – not just rent – specific pieces of digital real estate and metaverse land and locations for private or shared use. Blockchains, a core web3 technol

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Web3's potential lies in its ability to work with and for culture. In this way, we must enable our products to both shape and be shaped by our collective narratives, values, and dreams. For web3 to achieve widespread adoption, it must transcend its role as a mere technological innovation and become entirely entwined with the development of culture.

web3 introduces the opportunity to create software infrastructure that is free to use forever, and that anyone can build on top of, but that rewards “the builders and participants for creating and contributing to these invaluable systems that serve society at large for many years to come.” Customers want low prices, fast delivery, and vast selectio... See more

We are now at the beginning of the web3 era, which combines the decentralized, community-governed ethos of web1 with the advanced, modern functionality of web2.