John Battelle's Search Blog Marketers: Your Role In Social Discourse Is Critical
John Battellebattellemedia.comSaved by sari
John Battelle's Search Blog Marketers: Your Role In Social Discourse Is Critical
Saved by sari
the nature of this reach with social media demands an open platform, not a platform of closed discourse as with email.
Which means that perceptions of a brand aren’t simply created by marketers; they’re “co-created,” in the words of Gerald Zaltman of Harvard Business School, by marketers and consumers together.