John Battelle's Search Blog Marketers: Your Role In Social Discourse Is Critical
John Battellebattellemedia.com
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John Battelle's Search Blog Marketers: Your Role In Social Discourse Is Critical
role of social media for your market and customers.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
If most of the value creation on the social web is driven by emotion, ego, insight, and personal fulfillment—not discounts and coupons—what does that mean for your marketing strategy in an information dense world?
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
A brand is no longer what we tell the consumer it is; it is what consumers tell each other it is. Businesses now demand to be more value- and purpose-driven, alongside establishing a deeper connection with customers. Branding 3.0 is how modern brands connect today, not just by what they sell or how they make people feel, but by what they stand for.... See more