John Battelle's Search Blog Marketers: Your Role In Social Discourse Is Critical
John Battellebattellemedia.com
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John Battelle's Search Blog Marketers: Your Role In Social Discourse Is Critical
* The future of branding is marketing with people, and not at them
John Morgan • Brand Against the Machine
When Mark says it is time for Facebook to shift from a focus on friends and family to “the social infrastructure for community—for supporting us, for keeping us safe, for informing us, for civic engagement, and for inclusion of all,” you can see the promise of a virtuous circle of engagement.42 Where engagement seems to be the wrong fitness functio
... See moreTim O'Reilly • Wtf?
But ultimately, content ranking is a dynamic partnership between people and algorithms. On Facebook, it takes two to tango.
Nick Clegg • You and the Algorithm: It Takes Two to Tango | by Nick Clegg | Mar, 2021 | Medium
So the media brand takes a back seat to other considerations, like what a particular consumer might be likely to buy and where he or she is in the purchase funnel.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
But the mindset is changing: less presence for presence’s sake, 𝗺𝗼𝗿𝗲 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻 behind where, how and why we show up.
This change poses a design challenge:
🐚 How do we build 𝘂𝗻𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗮𝗯𝗹𝗲 experiences?
🐚 How do we measure their impact?
🐚 How can brands create cultural spaces that don’t beg for attention, but earn it by be... See more
This change poses a design challenge:
🐚 How do we build 𝘂𝗻𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗮𝗯𝗹𝗲 experiences?
🐚 How do we measure their impact?
🐚 How can brands create cultural spaces that don’t beg for attention, but earn it by be... See more