John Battelle's Search Blog Marketers: Your Role In Social Discourse Is Critical
John Battellebattellemedia.com
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John Battelle's Search Blog Marketers: Your Role In Social Discourse Is Critical
asked, “In a world of increasing information density, how is it possible for a company to stand out?” His answer was simple and profound: “Be more human.”
Mark W. Schaefer • Tao of Twitter
Good marketing can be effective, but consumers are overstimulated and the content skip button is pressed tens of millions of times a day. The challenge isn’t reaching people, it’s capturing attention. Marketers must create content that resonates and engages their target audiences – cutting through digital noise to secure that vital share of attenti... See more