Tao of Twitter

When to Tweet There has been

content, and helpfulness.

Infographics

When somebody does something great—like providing an interesting blog post, an exceptional insight, or a helpful solution—I make an effort to compliment the person publicly on Twitter. Usually I just tweet something like “@jfloyd helped me with a problem

friendships on the social web are built on trust, and trust must be earned. This is the area where most people fail on Twitter, because you can’t fake authenticity. If you’re only out there to sell, sell, sell, people will sniff you out pretty quickly.

the path of Targeted Connections, Meaningful Content, and Authentic Helpfulness,

In an always-on, real-time, global world of business communications, the priority is on human interaction that leads to connections. Connections lead to awareness. Awareness leads to trust. Trust is the ultimate catalyst for business benefits, as it always has been. I devote a chapter to each of these

Meaningful Content

It lives and breathes and churns on the in-the-moment musings of celebrities, politicians, and cool people like you!

Content That Works Well on Twitter