
Tao of Twitter

Read people’s profiles. Visit their websites, read their blogs, and write comments. You can almost always find something in common with them, and this engagement demonstrates that you are genuinely interested. And you should be!
Mark W. Schaefer • Tao of Twitter
friendships on the social web are built on trust, and trust must be earned. This is the area where most people fail on Twitter, because you can’t fake authenticity. If you’re only out there to sell, sell, sell, people will sniff you out pretty quickly.
Mark W. Schaefer • Tao of Twitter
Your opinion on something going on in the news or something funny. Example: “Excited to watch the World Cup on television tonight. Who are you cheering for?”
Mark W. Schaefer • Tao of Twitter
Meaningful Content
Mark W. Schaefer • Tao of Twitter
My goal with this
Mark W. Schaefer • Tao of Twitter
You Must Measure
Mark W. Schaefer • Tao of Twitter
The second most important advice I can provide is to get in the habit of sharing. You’re already reading for much of the day, right? Nearly every newspaper, magazine, blog, and video service allows you to share the content by clicking a Tweet button right on the page you’re reading. When
Mark W. Schaefer • Tao of Twitter
Infographics
Mark W. Schaefer • Tao of Twitter
real-time, global brainstorming