Hooked: How to Build Habit-Forming Products
Hooked by Nir Eyal (Novato)
Ash Maurya • Running Lean
Hooked by Nir Eyal is an incredible book on design
Any recommendations for more design books?
Vikram Paix.comThe Embedded Entrepreneur: How to Build an Audience-Driven Business
Arvid Kahl • 1 highlight
amazon.com
pain point. Instead they appeal to users’ emotional rather than functional needs.
Nir Eyal • Hooked: How to Build Habit-Forming Products
A company can begin to determine its product’s habit-forming potential by plotting two factors: frequency (how often the behavior occurs) and perceived utility (how useful and rewarding the behavior is in the user’s mind over alternative solutions).