Hooked: How to Build Habit-Forming Products
Combined Loan to value
The ultimate goal of a habit-forming product is to solve the user’s pain by creating an association so that the user identifies the company’s product or service as the source of relief.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Habit-forming companies tend not to rely on paid triggers for very long,
Nir Eyal • Hooked: How to Build Habit-Forming Products
Cognitive psychologists define habits as “automatic behaviors triggered by situational cues”: things we do with little or no conscious thought.
Nir Eyal • Hooked: How to Build Habit-Forming Products
a product can decrease in perceived value if it starts off as scarce and becomes abundant.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Following the trigger comes the action: the behavior done in anticipation of a reward.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Hooked users become brand evangelists—megaphones for your company, bringing in new users at little or no cost.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Hauptly’s formula for innovation
Nir Eyal • Hooked: How to Build Habit-Forming Products
What habits does your business model require? What problem are users turning to your product to solve? How do users currently solve that problem and why does it need a solution? How frequently do you expect users to engage with your product once they are habituated? What user behavior do you want to make into a habit?