Hooked: How to Build Habit-Forming Products

Following the trigger comes the action: the behavior done in anticipation of a reward.

However, products utilizing infinite variability stand a better chance of holding on to users’ attention, while those with finite variability must constantly reinvent themselves just to keep pace.

The ultimate goal of a habit-forming product is to solve the user’s pain by creating an association so that the user identifies the company’s product or service as the source of relief.

“Take a human desire, preferably one that has been around for a really long time … Identify that desire and use modern technology to take out steps.”

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propel users into and through the Hooked Model so that, after successive cycles, they do not need further prompting from external triggers.

A trigger is the actuator of behavior—the spark plug in the engine. Triggers come in two types: external and internal.

Hooked users become brand evangelists—megaphones for your company, bringing in new users at little or no cost.

CLTV.