the most habit-forming products and services utilize one or more of the three variable rewards types: the tribe, the hunt, and the self. In fact, many habit-forming products offer multiple variable rewards.

Building for Triggers

Building the Mind Monopoly

habits give companies greater flexibility to increase prices.

Fitbod’s action phase quickly solves the user’s psychological discomfort by providing very specific instructions with a single tap of the app.

Habit-forming products start by alerting users with external triggers like an e-mail, a Web site link, or the app icon on a phone.

“Share Verse of the Day.” One click and the daily scripture is blasted to Facebook or Twitter.

Furthermore, daily reading plans are kept to a simple inspirational thought and a few short verses for newcomers. The idea is to get neophytes into the ritual for a few minutes each day until the routine becomes a facet of their everyday lives.

However, Quora demonstrated that social rewards and the variable reinforcement of recognition from peers proved to be much more frequent and salient motivators. Quora instituted an upvoting system that reports user satisfaction with answers and provides a steady stream of social feedback. Quora’s social rewards have proven more attractive than