Hooked: How to Build Habit-Forming Products
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Nir Eyal • Hooked: How to Build Habit-Forming Products
the ease of performing an action and the psychological motivation to do
Nir Eyal • Hooked: How to Build Habit-Forming Products
However, Quora demonstrated that social rewards and the variable reinforcement of recognition from peers proved to be much more frequent and salient motivators. Quora instituted an upvoting system that reports user satisfaction with answers and provides a steady stream of social feedback. Quora’s social rewards have proven more attractive than Maha
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Investing in following the right people increases the value of the product by displaying more relevant and interesting content in each user’s Twitter feed. It also tells Twitter a lot about its users, which in turn improves the service overall.
Nir Eyal • Hooked: How to Build Habit-Forming Products
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Nir Eyal • Hooked: How to Build Habit-Forming Products
BITS OF WORK
Nir Eyal • Hooked: How to Build Habit-Forming Products
First, the company must identify the particular frustration or pain point in emotional terms, rather than product features.
Nir Eyal • Hooked: How to Build Habit-Forming Products
To increase the desired behavior, ensure a clear trigger is present; next, increase ability by making the action easier to do; finally, align with the right motivator.
Nir Eyal • Hooked: How to Build Habit-Forming Products
A New Superpower