Hooked: How to Build Habit-Forming Products

Superpower

6 What Are You Going to Do with This?

“The most important factor to increasing growth is . . . Viral Cycle Time.”9 Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact.

In case I somehow avoid the first message, a red badge over a tiny Holy Bible icon on my phone cues me again. If I forget to start the first day of a plan, I’ll receive a message suggesting that perhaps I should try a different, less-challenging plan. I also have the option of receiving verse through e-mail. And if I slip up and miss a few days, an

Vitamins, by contrast, do not necessarily solve an obvious pain point. Instead they appeal to users’ emotional rather than functional needs.

However, Quora demonstrated that social rewards and the variable reinforcement of recognition from peers proved to be much more frequent and salient motivators. Quora instituted an upvoting system that reports user satisfaction with answers and provides a steady stream of social feedback. Quora’s social rewards have proven more attractive than Maha

Ability

First, the company must identify the particular frustration or pain point in emotional terms, rather than product features.

Finally, the data users enter when they complete an exercise improves the service and loads the next external trigger, thus perpetuating the habit of using the app.

Walk through the path your users would take to use your product or service, beginning from the time they feel their internal trigger to the point where they receive their expected outcome. How many steps does it take before users obtain the reward they came for? How does this process compare with the simplicity of some of the examples described in