classic examples include slot machines and lotteries,

What habits does your business model require?

Businesses that create customer habits gain a significant competitive advantage.

By addressing shoppers’ price concerns, Amazon earns loyalty even if it doesn’t make the sale and comes across as trustworthy in the process.

Speak with five of your customers in an open-ended interview to identify what they find enjoyable or encouraging about using your product. Are there any moments of delight or surprise? Is there anything they find particularly satisfying about using the product?

“Share Verse of the Day.” One click and the daily scripture is blasted to Facebook or Twitter.

Therefore, the job of companies operating in conditions of inherent variability is to give users what they desperately crave in conditions of low control—a sense of agency.

What is the user doing right before your intended habit?

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