‘Stories that are personal and emotionally compelling engage more of the brain, and thus are better remembered, than simply stating a set of facts.’ They also proved that ‘when the brain synthesizes oxytocin, people are more trustworthy, generous, charitable, and compassionate.’

Based on all these ideas, some how-to information that I could provide to my audience that would make them very happy would include strategies on how to… Step 4: Define Your Story I ask all my clients a very straightforward but powerful question, “What is a story of struggle from your past that could illustrate to your audience that you have strugg

Stories cause people to search their memory banks for similar, relatable experiences.