The ingredient at the top of the list is resonance – when one person tells a story to another, it has to resonate with them. Not only must their mirror neurons fire up, but the best stories, the ones most likely to bring storyteller and audience in sync, must be those where the neurons are already primed to fire up. That’s most likely to happen whe

The audience and the storyteller find a common space in between the extemporaneous and the memorized, and this is where the best stories ideally reside.

The Power of Storytelling Storytelling connects with your audience on a deeper, emotional level. Stories make information memorable, relatable, and engaging by bringing it to life. They allow your audience to visualize and emotionally connect with your message. Mastering storytelling transforms even the simplest content into something that resonate