Here's a common startup situation. A team busts their ass for months building the first version of their product. It's almost done. Now a big question emerges -- how do...
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Here's a common startup situation. A team busts their ass for months building the first version of their product. It's almost done. Now a big question emerges -- how do...
...is what approach you use to *acquire customers at scale.*
Meaning, what's your *distribution* insight?
Not just your product insight.
Because if you build something good, often they will not simply come.
Julian Shapirox.comFirst, does the product have a network? Does it connect people with each other, whether for commerce, collaboration, communication, or something else at the core of the experience? And second, does the ability to attract new users, or to become stickier, or to monetize, become even stronger as its network grows larger?
Andrew Chen • The Cold Start Problem by Andrew Chen
important. A successful network effect requires both a product and its network,
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
"We can write the best content in the world, but we don't have any distribution." A founder told me this last week.
After years of indie consulting and growing my own audience, I wrote about what works and what most people are doing... See more
Hamel Husainx.comstartups:
build it and nobody will come until you figure out distribution which is way harder
anu ☻twitter.com