Here's a common startup situation. A team busts their ass for months building the first version of their product. It's almost done. Now a big question emerges -- how do...
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Here's a common startup situation. A team busts their ass for months building the first version of their product. It's almost done. Now a big question emerges -- how do...
Here's a common startup situation. A team busts their ass for months building the first version of their product. It's almost done. Now a big question emerges -- how do you get the first people to use your product? Hmm...
If you find yourself at this moment, then you are already in a bad... See more
andrew chenx.comstartups:
build it and nobody will come until you figure out distribution which is way harder
anu ☻twitter.comi was just talking to my friend (we were on a walk through madison square park) about how a ton of products today don’t struggle because they’re bad (they’re in fact really good). they struggle because no one can understand why they matter.
what’s missing isn’t code or design. it’s clarity. it’s a story people remember... See more
signüllx.comThere are over 9 million mobile apps. There are a billion websites. Figuring out distribution is key.
This is why I think startups end up needing both:
1) an insight about customers that gives them product/market fit
2) an insight about distribution that creates tractio
This is why I think startups end up needing both:
1) an insight about customers that gives them product/market fit
2) an insight about distribution that creates tractio
Strategist tips
Distribution Is the Hard Part
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is where most founders get stuck. They think the job is to build. They think if they... See more
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is where most founders get stuck. They think the job is to build. They think if they... See more