Here's a common startup situation. A team busts their ass for months building the first version of their product. It's almost done. Now a big question emerges -- how do...
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Here's a common startup situation. A team busts their ass for months building the first version of their product. It's almost done. Now a big question emerges -- how do...
Product Channel Fit Will Make or Break Your Growth Strategy — Brian Balfour
Brian Balfourbrianbalfour.com
Think about distribution from day one
If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.
That’s a mistake, says Foster. “I think one of the biggest things that... See more
If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.
That’s a mistake, says Foster. “I think one of the biggest things that... See more
The Not So Cookie-Cutter Approach to Company Building — 8 Lessons from Zapier
New essay:
Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking... See more
Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio)
These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun -- speedrun.a16z.com) and as part of this, I spend a lot of time talking... See more
andrew chen • Tweet
startups:
build it and nobody will come until you figure out distribution which is way harder
anu ☻twitter.comi was just talking to my friend (we were on a walk through madison square park) about how a ton of products today don’t struggle because they’re bad (they’re in fact really good). they struggle because no one can understand why they matter.
what’s missing isn’t code or design. it’s clarity. it’s a story people remember... See more
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