Here Be Sermons | Melting Asphalt

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When brands connect with people who subscribe to the same belief, the congregation of people who subscribe to the same ideology, not only do those people buy from said brand, but they also use the brand to communicate their identity and share it with people who are just like them. And those people share it with other people who are just like them,

Marcus Collins • For the Culture

It’s common to think of blogging as “building an audience” , but this can sound negative, self-serving, sleazy and promotional. Instead we can think of blogging as “finding your people” , which sounds much more wholesome, generative and positive.

The truth is that maybe it’s a bit of both - but that increasing your social surface area can have real ... See more

tomcritchlow.com • Generating Agency Through Blogging

I sometimes think about communities as human search engines. Groups with trusted relationships and a healthy sense of belonging are a great way for people to answer questions in their lives. And in fact, that’s what many people use communities for. We regularly work with communities of change-makers and most activities in the online forums are sear... See more

Fabian Pfortmüller • Communities = human search engines?

People who hosted successful networks approached their communities with an openness and their own curiosity. They embraced experimentation and a “growth mindset.” They also took specific steps to make their communities happen in pursuit of a shared purpose.

Gina Bianchini • Purpose

The best group discussions are cathedrals under construction, with each person laying a stone without trying to outshine the others. The error in many group settings is mistaking intelligence for dominance. Someone says something clever, and suddenly the room shifts into a silent audition for who gets to be the alpha thinker. That is NOT how m... See more

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