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Hawthorne Effect - Wikipedia
Social psychologists have known for decades that people are motivated to work harder when others are watching. When they are observed, people run faster, are more creative, and think harder about problems.
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This discovery was dubbed the Hawthorne Effect, the act of subjects changing their behavior in response to being observed.
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The Hawthorne Effect The act of observing a thing changes that thing. When people know they’re being observed, they may be more motivated to complete the action. Or, knowing that you’re looking for usability problems, they may be more motivated to find problems whether or not they’re actually important.