Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Gamification is, in essence, offering rewards, such as perks and benefits not available to all people, to customers for taking certain actions. Adobe, for example, used gamification in their activation hacking to increase the number of people who took a free trial of Adobe Photoshop and then purchased the product. The

An initial winnowing can usually be done readily by considering the particular demands of your business model. For example, if you are selling a product to other businesses (i.e., business-to-business), you will often need a sales team and sales support operation to gain traction,

Whichever you choose, your reports should be insightful and actionable. Too many reports are nothing more than “data puking,” as Google Analytics expert Avinash Kaushik calls it.18 Just disseminating metrics helter-skelter does little more than create confusion.

The North Star should be the metric that most accurately captures the core value you create for your customers. To determine what that is you must ask yourself: Which of the variables in your growth equation best represents the delivery of that must-have experience you identified for your product?

While single sign-on is more commonly used by companies offering consumer products, it can also work for B2B companies as well, as the growth team at Kissmetrics, a data analytics company, found when they tested using “Sign Up with Your Google Account” as the one and only call to action on their home page. There was no option to enter an email addr

Not only has Sean been one of the leading innovators of the practice, he’s also the founder of the GrowthHackers.com website, which is the leading source of information about growth hacking and has become the home of a thriving community, with members from all over the world, attracting millions of visitors.

The key to habit formation is convincing customers of the ongoing rewards they will receive from returning to your product or service. In Hooked, customer behavior researcher Nir Eyal explains how the most engaging products do this, which is through a process he describes in his Hook Model (depicted below), or what’s referred to in growth hacking a

As all this was going on, this new approach to market growth and customer acquisition—one that discarded the old model of big marketing budgets and unscientific, unmeasurable tactics in favor of more cost-effective, consistent, and data-driven ones—was spreading across Silicon

For Airbnb, the North Star was nights booked.