GTM motions of 30 B2B SaaS companies

For medium and established companies, we've focused more on the sales motion, in particular the bottoms-up product-led motion. What happens is you get inside a company, and the success team over there says, "Well, that's pretty cool." Then some sales leader says, "It'd be cool to have this one tool across the whole journey." And then the support te... See more

Traditional go-to-market (GTM) strategies rely on sales and marketing initiatives to lead customers through a marketing funnel or flywheel. The primary goal is to validate the product by identifying a pain point, finding a target audience, and building a cohesive strategy for pricing, product, distribution channels, and more.