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Growth hacking: leading indicators of engaged users
That’s where a growth hacker named Josh Elman came in. Poring over the stats, he and his team of twenty-five growth hackers (crazy, right?) noticed that when a user manually selected five to ten accounts to “follow” or “friend” on the first day, the user was significantly more likely to stick around.
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
1. Retention drives acquisition: As you retain more users, those additional users take more of the key actions that accelerate acquisition, either through sharing, inviting, word-of-mouth, or creating content.
Brian Balfour • The One Growth Metric that Moves Acquisition, Monetization, and Virality
Dropbox’s users could be divided into High-Value Actives (HVAs) and Low-Value Actives (LVAs), which was useful as a quality indicator. It could be overlaid into
Andrew Chen • The Cold Start Problem: Using Network Effects to Scale Your Product
Virality fades. What matters more is whether people stick around.
Look for:
Look for:
- Daily and weekly active users (DAU/WAU)
- Retention curves over 30, 60, 90 days
- Signs that users are getting real value