Growth Hacker Marketing

Now we are not helpless, repeatedly pitching a product to reporters and users that is not resonating. Instead, we use this information to improve the product, with the idea of ultimately refining our idea into something that can in many ways sell itself.

But the most effective method is simply the Socratic method. We must simply and repeatedly question every assumption. Who is this product for? Why would they use it? Why do I use it?

“Marketing has always been about the same thing—who your customers are and where they are.”

Apple has been particularly forward-thinking in the art of crafting publicness into their product and marketing strategy.

suggests trying to write an FAQ for this product you’re developing. (That way you can address, in advance, potential user issues and questions.)9 Or try to define the crucial parts of the user experience by making mockups of pages, writing hypothetical case studies so you can actually start to see what it would look like and who it would work for a

“working backwards from the customer.”

You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs.

Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.

if you want to go viral, it must be baked into your product. There must be a reason to share it and the means to do so.