Growth Hacker Marketing

They opt, deliberately, to attract only the early adopters who make or break new tech services and seek to do it as cheaply as possible.

“working backwards from the customer.”

If they are__________, like you and your founders are, they are reading and doing the same things you do every day. Catch their attention and pull them in. It’s as simple as that.

If you know the Way broadly you will see it in everything. —MIYAMOTO

But the most effective method is simply the Socratic method. We must simply and repeatedly question every assumption. Who is this product for? Why would they use it? Why do I use it?

“Marketing has always been about the same thing—who your customers are and where they are.”5 What growth hackers do is focus on the “who” and “where” more scientifically, in a more measurable way.

Look, virality at its core is asking someone to spend their social capital recommending or linking or posting about you for free. You’re saying: Post about me on Facebook. Tell your friends to watch my video. Invite your business contacts to use this service. The best way to get people to do this enormous favor for you? Make it seem like it isn’t a

You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs.

Today, as a marketer, our task isn’t necessarily to “build a brand” or even to maintain a preexisting one. We’re better off building an army of immensely loyal and passionate users. Which is easier to track, define, and grow? Which of these is real, and which is simply an idea? And when you get that right—a brand will come naturally.