If you know the Way broadly you will see it in everything. —MIYAMOTO

Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even. —JONAH BERGER

if you want to go viral, it must be baked into your product. There must be a reason to share it and the means to do so.

If they are__________, like you and your founders are, they are reading and doing the same things you do every day. Catch their attention and pull them in. It’s as simple as that.

Today, as a marketer, our task isn’t necessarily to “build a brand” or even to maintain a preexisting one. We’re better off building an army of immensely loyal and passionate users. Which is easier to track, define, and grow? Which of these is real, and which is simply an idea? And when you get that right—a brand will come naturally.

This is thinking like a growth hacker—it’s how you get the most bang for your buck and how you get it from the right people.

Apple has been particularly forward-thinking in the art of crafting publicness into their product and marketing strategy.

You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs.

how do you get, maintain, and multiply attention in a scalable and efficient way?