In general, people are resistant to self-assessment. Companies are bad at it, too. Looking inward, to them, often boils down to this: “We are successful, so what we are doing must be correct.” Or the converse: “We failed, so what we did was wrong.” This is shallow.

good science, is based on the assumption that your interventions won’t work. That last sentence is the one that most often makes people want to fire me (my charming disposition aside). It is a very, very hard thing to be about a month into a project and have your CBO say that they’ve selected several pilots that they expect to fail. But that