Graduation.

Fifteen years later, and I now share my creations with millions of people across the planet. But as the brand grew, so much of that fundamental, personal code was lost. When you bestow your work on the world, you allow others to attach their own meanings to it and draw definitions around it.

I had the luxury of crafting my brand identity for years before I met my audience. I attribute much of our longevity to the blogging spirit and this fundamental mantra: DIY and DIFY. Do it for yourself.