Google’s AI design principles in 2024: user-centric AI experiences

But as designers and technologists, our focus extends beyond the data to consider how AI can impact the human experience. We are committed to harnessing AI’s potential to not only improve processes, but also to enhance lives.

The first step is to understand the fundamental difference between humans and AIs. We are analog, chemical beings, with emotions and feelings. Compared with machines, we think slowly—and we act too fast, failing to consider the long-term consequences of our behavior (which AI can help predict). So we should not compete with AI; we should use it. At... See more

Better models won't decide the next wave of AI winners. Better experiences'll decide them.

The first step is to understand the fundamental difference between humans and AIs. We are analog, chemical beings, with emotions and feelings. Compared with machines, we think slowly—and we act too fast, failing to consider the long-term consequences of our behavior (which AI can help predict). So we should not compete with AI; we should use it. At... See more

Customer empathy makes a comeback. Companies will move beyond the “best gen AI model” rat race by radically transforming everyday consumer and enterprise workflows with a rich and deep pipeline of category-specific capabilities for the long-tail of professional needs. I like how my friend Aaron Levie, founder of Box, recently described these layers... See more