Google’s AI design principles in 2024: user-centric AI experiences

AI augmentation is a future requirement, but remain mindful of what’s outsourced. Going forward, we need more demanding journeys than we do mindless shortcuts. Shortcuts rarely yield fun, stories or lessons. If it's easy, it likely isn’t worthwhile.

Interface > Data > Model: The “interface” and “data” layers will further distinguish market leaders while the “models” layer becomes increasingly commoditized and pushed to the edge. As a growing number of our everyday use-cases of powerful GenerativeAI models fall below the frontier of “the best models,” they will be enabled by cheaper commoditize... See more

But if you could get AI to suggest interface elements to people and do that in a way that actually makes sense, I think that could unlock a whole new era of design in terms of creating contextual designs that are responsive to what the user’s intent is at that moment.