Google’s AI design principles in 2024: user-centric AI experiences

Product success will largely be determined by intention and vision—before anything is built, before AI or humans begin creation. As engineering becomes focused on pushing the AI frontier, design's role shifts to making these powerful but complex tools intuitive, accessible, and desired. Just as users choose products for their value rather than thei... See more

The first step is to understand the fundamental difference between humans and AIs. We are analog, chemical beings, with emotions and feelings. Compared with machines, we think slowly—and we act too fast, failing to consider the long-term consequences of our behavior (which AI can help predict). So we should not compete with AI; we should use it. At... See more

The winning path is clear: design literacy as a cultivated mindset, not another acquired skill—embedded in every role from engineering to sales. Teams that embrace this will take risks to build cultures where authentic expression outweighs safe choices, conviction beats consensus, and craft is prioritized more than algorithmic smoothness. This does... See more