Google launches featured snippet to web page content highlight feature
Barry Schwartzsearchengineland.com
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Google launches featured snippet to web page content highlight feature
turned on smart search
Sari Azout • "What Does Sublime Actually Do?"
clicking on a link in a search engine results page (SERP).
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
“When you did a search, the right page would come up, even if the page didn’t include the actual words you were searching for,”
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
In 2020, nearly 2/3rds of queries on Google ended on Google itself i.e., without clicking on an external link (organic or ad). This highlights how over time Google is increasingly showing the results for common queries inline (in its knowledge graph) rather than directing traffic to websites.