Google Analytics
Absolutely ensure the redirect is encoded with tracking parameters (version of the ad, name of the magazine, location of the billboard, offer in the radio ad, and so on).
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
search Google for “How do I track e-commerce transactions?”)
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
The guide simplifies marketing attribution by exploring key technologies, including pixels, cookies, tags, and statistical methods, to help marketers optimize their strategies and enhance campaign performance effectively.
LinkWhile I am at it, notice that I also added custom drill-downs into the data. I can go from Keyword to the Source of that Keyword and then to Search Term, which will help me see what searches people perform when they come from specific keywords.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
TI can track these downloads over time along with the products that are most popular in terms of guide downloads.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
This form of tracking has become very much in vogue with the rising popularity of the ‘software as a service’ (SaaS) concept, and has been fuelled by the introduction of free, powerful and highly configurable analytics services like Statcounter (www.statcounter.com) and the very popular Google Analytics (www.google.com/analytics). Once the code is
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