Saved by Danielle Vermeer
Goodwill Hunting #07: what Shein and Depop have in common
In the UK, The Restory is an aftercare service that’s gained a massive social media following for its luxury repair videos. Meanwhile, in the US, newcomer Lotte offers a remote sustainability styling service focused on your relationship with the clothes you already own.
good on you • Degrowth: The Future Fashion Could Choose
Combine that with Shein’s huge volume of 1st party data through its app from around the globe and software-human teams that scour competitors’ sites, and Shein understands what clothes consumers want now better than anyone with the possible exception of Amazon.
Shein feeds that data to its massive in-house design and prototyping team who can g
... See moreAnother example is SHEIN, who have done the same for commerce.