Gone Vintage: How To Build A Better Thrifting System

So there’s a weird thing going on where there’s abundance, and yet, at the same time, we’ve become really conservative about our own styles, because people fundamentally don’t want to adopt things that feel inauthentic to them, or will be judged inauthentic.

And because culture is so ephemeral, there’s just more stuff that people are worried that —

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The next decade will see an increased focus on the circular economy, with more alternatives to purchasing new, or purchasing at all.

What might be most impactful for students is a value shift away from today’s culture of waste, where we buy more clothes than ever but never keep them for long.

Elsewhere, fashion is betting on the impact of circular business models as a way to decouple revenue streams from production and resource use. According to the Ellen McArthur Foundation, clothing production doubled between 2000 and 2015 while during the same period, utilisation of those clothes decreased by 36%.