updated 3mo ago
Gods of the Valley: How Today's Tech Giants Monopolize the Future
- Sport podcast listeners were 2.3x more likely to trust podcast adverts, compared to print and sports radio consumers, with sport podcast advertising second only to TikTok when it came to ad impressionability. This trust and engagement in turn could be influencing consumer behaviour in response to adverts, with sport podcast listeners 1.3x more like... See more
from Sports podcast advertising scores big on trust by Ruth Fitzsimons
- This gives the companies more control over hosting and distribution of podcasts, which will allow for better targeting and dynamic insertion for ads. Under this new paradigm, advertisers can achieve the same level of targeting and scale available on the Facebooks and YouTubes of the world.
from Why most podcasters will benefit from the platform wars by Simon Owens
sari added
- More advertisers and better ad delivery: Most of the major tech platforms aren’t satisfied with just capturing podcast market share. They’ve also invested heavily in podcast hosting and ad tech, acquiring companies like Anchor, Megaphone, SimpleCast, and AdsWizz.
from Why most podcasters will benefit from the platform wars by Simon Owens
sari added