Without a goal, there is no strategy. Yet, many teams do not set goals or cannot clearly state what their goal is. They describe it vaguely as “building something

effectively. A well-designed GTM strategy leads the company to cross “the chasm” and reach the Growth phase.[2] When you launch a new innovation to the market, it’s important to consider that: ● 2.5% of the market are Innovators.

Positioning: Learn how to communicate your solution for users to understand and fall in love with it.

value proposition is a clear, simple statement of the benefits (both tangible and intangible) that the product brings to customers.[33] It starts with choosing the value based on understanding the customer needs and continues by delivering the value through products, services, and distribution. Then, communicating the value is next via marketing

Repetition is indispensable in eliminating the barriers to success. Routines hone tactical skills to the degree that allows quick and desirable reactions to threats.

A go-to-market strategy (GTM) refers to a company's plan and approach to bring its product or service to market and reach its target customers.

→ Find all the worksheets, frameworks, and models mentioned in this chapter at https://gtmstrategist.com/resources. They are free and yours to benefit from.

Pricing: Capture this value with value-based pricing or a proxy of it. Imagine price as a currency of value exchange. Most GTM companies can range 20 to 30% above or below the existing

Niching down and solving the target audience’s specific pain points and problems makes a huge difference. The narrower you can be, the more you can tailor your offer to them and charge a premium for it.