Positioning: Learn how to communicate your solution for users to understand and fall in love with it. Users

Early Customers: Niche down and serve the selected audience first. While “there can be only one” seems scary initially, the intercept of an excellent GTM strategy happens when you have the solution that perfectly captures the target market's needs.

Market-Problem Map is the process of identifying the most pressing problems your customer is facing that you can solve. It helps you decide which segment is most likely going to be a good candidate for centering your GTM market strategy around. At its core, the model has two dimensions:

This will help you determine whether to pursue a Penetration Strategy, where you win a big market share fast, or a Differentiation Strategy, where you create a unique added value and have the opportunity to charge a higher price.

Niching down and solving the target audience’s specific pain points and problems makes a huge difference. The narrower you can be, the more you can tailor your offer to them and charge a premium for it.

Advanced tip: Assumption mapping model originally consists of three types of assumptions - desirability, viability and feasibility. It was simplified for this section of the book to work on ECP, but if you want to apply it holistically, here is the recommended method to do it:

Niching down and solving the target audience’s specific pain points and problems makes a huge difference. The narrower you can be, the more you can tailor your offer to them and charge a premium for it.

North Star Metric, as defined by Sean Ellis, is a core measurement of how much value added you are delivering to your target market.[4] Your North Star Metric (NSM) is not just any metric. If improved, it is the one metric that will have the greatest impact on your business. The criteria for selecting a good NSM are the following: Leads to revenue

The special ops plan discussed in the previous chapter focuses your GTM efforts on a single focal point (the market) that you will conquer first. By focusing all your forces here, you increase your chances of winning. You also strengthen your company’s capacity and resources to conquer other markets later on. This is called the Beachhead Strategy.