added by Kaf · updated 2y ago
Go To Market Strategies for Web3 Era
How do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — the Internet era defined by large centralized products/services like Amazon, eBay, Facebook, and Twitter, in which the vast majority of value accrues to
... See morefrom Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z crypto by Andreessen Horowitz (AZ)
sari added
- While Web2 businesses’ GTM strategies start with the product (i.e. come for the tool), Web3 companies should have more of a bottom-up approach and design the tokenomics to reach and attract an engaged community. That’s what investors would want to see.
from The New Creator Economy by Femstreet
Danielle Vermeer added
Go-to-Market in Web3: New Mindsets, Tactics, Metrics - a16z crypto
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Kaf added