As AI spreads its tentacles into every aspect of economic life, the benefits will flow to these bastions of data and AI talent. PwC estimates that the United States and China are set to capture a full 70 percent of the $15.7 trillion that AI will add to the global economy by 2030, with China alone taking home $7 trillion. Other countries will be le

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Connecting tangible business innovations with the larger macro-economic currents is another useful trend-spotting technique. These examples show emerging market audiences recasting symbols of national and cultural heritage and viewing them with pride (where they had previously often been downplayed if not denied as these markets strived to “catch u