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“Good pricing is not about the price.  It’s about getting in each customer’s shoes and knowing exactly how they derive value from your product.” - Ian Clark

First things first,  the product has to be great.  It’s miserable trying to sell or market a product that isn’t useful.

Invest in product, and build something customers love,  Define your ideal buyer persona,  Come up with your acquisition strategy // build your flywheel,  Determine your payment model,  Drive towards efficiency

“I should have spent more time on finding out who the typical buyer of Front is. Without this information, outbound or paid acquisition cannot be successful.” - Mathilde Colin, Front