Getting Started With AI: Good Enough Prompting

A lot of active research is happening around the best way to “program” an LLM, but one practical implication is that it can help to give the AI explicit instructions that go step by step through what you want. One approach, called chain-of-thought prompting, gives the AI an example of how you want it to reason, before you make your request. Even mo

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On the right: what I would prompt to give it more pzazzz. A prompt that reflects my understanding of positioning and psychology. I provide the right context, define the tone and personality for the brand, ask the AI to generate multiple variations to choose from (this is key), and keep pushing and pressure-testing and giving feedback to the models ... See more

I’m proposing a pragmatic approach: treat AI as if it were human because, in many ways, it behaves like one. This mindset, which echoes my “treat it like a person” principle of AI, can significantly improve your understanding of how and when to use AI in a practical, if not technical, sense.

AI excels at tasks that are intensely human. It can write,

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