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Negociar lo imposible: Cómo destrabar y resolver conflictos difíciles (sin dinero ni fuerza) (Gestión del conocimiento) (Spanish Edition)
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Negotiate in their world. Persuasion is not about how bright or smooth or forceful you are. It’s about the other party convincing themselves that the solution you want is their own idea. So don’t beat them with logic or brute force. Ask them questions that open paths to your goals. It’s not about you.
Tahl Raz • Never Split the Difference: Negotiating As If Your Life Depended On It
El negociador genial: Cómo obtener grandes resultados en la mesa de negociación, y más allá. (Gestión del conocimiento) (Spanish Edition)
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Never Split the Difference When I was in business school, I took a course on negotiations. The skills I learned in that one semester alone more than paid for the entire cost of the degree within a year of me taking that class. But not everyone can attend an in-person negotiations class for three months. This book is the next best thing.