Gen Z Purchasing Behavior: 5 Trends + Brand Examples (2025) - Shopify

The classic product drop — showing up early to a store, waiting in line, paying, and leaving — is getting a little tired. So, brands are leaning into Gen Z and Gen Alpha’s love of gaming culture, puzzles, and experiences to make purchasing a limited release more memorable, while also helping build community around the customers who pass the gauntle... See more

GenZ’s not into Traditional Recipes

What is tradition to a generation that has been born with access to everything all at once? GenZ is known to have the lowest of brand loyalty when compared against older generations, so it’s no surprise to see them reject what feels conventional, and treat ingredients in the same way they’ve broken the fashion in... See more

Just when it seemed more Americans were inspired by the ideas of “underconsumption core” and “conscious consumerism,” which aim to put a lid on social media-influenced overspending, the back-to-school shopping season kicked off early — followed by TikTok hashtag #backtoschoolhauls.

Gen-Z has inverted the design process — aesthetics like Barbiecore, Cottagecore, Dark Academia and Coastal Grandma originated bottoms-up from social media and resale platform content instead of top-down from fashion brands and retailers. As a result, many Gen-Zers tend to adapt pieces representative of trends into their own personal styles, as opp

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