Gen Z Purchasing Behavior: 5 Trends + Brand Examples (2025) - Shopify
Research continues to show that while online shopping continues to grow across most demographics, the youngest customers, Gen Z’s remain very comfortable shopping in-store, particularly if it includes a high level of experience, both through tech and touch. Walker Sands research shows 59% of 18 to 25-year-olds prefer a “brand experience”, but it... See more
Sanford Stein • Retailing 2020 – 2030: taking a long view
Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making... See more
Kirsten Green • The CQ | Why the Deepseek Chaos Spells Opportunity for Consumer AI
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.