Gen Z loves the gym. That's a big problem for gyms.
Hold this in contrast to the gym, which is designed for only one thing: It’s where you go when you want to be with people who can help you get stronger, and who have the best tools to do it. It’s not incidental that being there means exposing yourself to the breath of others; that is, in fact, largely the point. The breath of language, the breath o... See more
The Atlantic • How Fitness Will Change Forever
The theater of retail. Charli XCX’s pop-up concerts. Olympic Games. All catered to Gen Z’s tendency to view shopping as one of the top entertainment activities, above playing video games
What retail CEOs don't know
Smartphones and widespread social media use have meant Gen Z conducts more of their social interaction online and less in the “meatworld” of in-person interaction.