Gen Z loves the gym. That's a big problem for gyms.

At a time when many consumers haven’t fully returned to real-life shopping, hyperphysical retail serves as a draw for younger consumers. Some 56 per cent of global Gen Z shoppers head to physical stores for a fun experience, according to a 2018 survey by IBM and the National Retail Federation, which interviewed 15,600 global consumers between the a... See more

oft clubbing speaks to the shift in our social needs in a post-pandemic world, the very same needs that have led to a rise in run clubs and hobby clubs such as chess and bowling. Previously the club was an adequate provider of your weekly dose of social interaction, a space to dance, socialise and, for many, get intoxicated too. However, for a gene... See more

Millennials and Gen Zers are rediscovering tangible , IRL joys, including hitting the movie theaters, reading books, and even finding people to date offline.

Run clubs are now social clubs and also IRL dating apps, and new-gen running labels like Satisfy, Norda, Bandit, District Vision and countless others make fashion-forward clothing for people to run in and also to flex in at the coffee store after.

“Millennials were more nihilistic, but Gen Z prefers to be inane over straight bleakness,” Finessa continues. “If you want to wear black and be cool and macho, cool, go to a techno party. But, if you think that looks a bit ‘silly’, come to the silly party.”