Consumption of video podcasts is growing 20x faster than audio-only podcasts, while over 50% of the top shows now release video versions.

Pivot to Video: The Big Business Behind the Rise of Podcasts You Can Watch

Pro

Fans of video podcasts are more than twice as likely to watch a full ad than if they were listening to an audio-only episode

If you’re a regular consumer of podcasts, you may have noticed a change over the past few years: many of the world’s most popular shows (and maybe some of your favorites) have started including the ability to watch instead of simply listen. While video podcasts are not a new concept, they’re quickly becoming mainstream and will soon represent the... See more