Saved by Alex Jungius
Gen Z And Video Podcasts: The Numbers Speak Loudly
Podcasting is *not* new audience acquisition. It is *not* top of funnel.Podcasting is close to the BOTTOM of your marketing ecosystem. I'm constantly trying to convince social followers, YouTube viewers, and email subscribers to listen to the podcast!And this screenshot is why. I'm not sharing this screenshot because it's exceptional – I'm sharing ... See more
This screenshot is from a recent application for my membership, The Lab… | Jay Clouse | 55 comments
YouTube just announced that 1 billion people watch podcasts on YouTube every month, a remarkable flex. Here's the bigger picture:
1. Edison Research had already cited YouTube as the # 1 destination for podcast listening, but that's always been a US number. Over 90% of YouTube's mobile users are outside of the US, where Android dominates —this has lo... See more
1. Edison Research had already cited YouTube as the # 1 destination for podcast listening, but that's always been a US number. Over 90% of YouTube's mobile users are outside of the US, where Android dominates —this has lo... See more
Gen Z Broke The Marketing Funnel
https://www.voguebusiness.com/story/consumers/gen-z-broke-the-marketing-funnel
Why now? * EdTech investments are soaring. *#edutainment is taking over TikTok. *Social media is elevating information above aspiration
Wavetable • Liquid Learning - The Edutainment 3.0 Report
2020 was the first year when streaming services overtook "family and friends" as the primary channel for music discovery, with over 62% of music listeners in the US naming DSPs among their top discovery sources.