Gen Z And Video Podcasts: The Numbers Speak Loudly

The audience for podcasts continues to grow, with 42 percent of Americans 12 and older reporting last year that they had listened to one in the previous month, according to a report by Edison Research.

“The global pandemic forced people to embrace new ways of getting information in 2020, and brands that excelled earned attention by reimagining learning. And more importantly, they did so not by lecturing audiences, but by building edutainment experiences that didn't feel like a chore.”

Much like Tik Tok, it captured the attention of the next wave of consumers. Gen-Z doesn't have much buying power today, they push the boundaries of how humans interact with computers, and their data requires more careful handling… but Gen-Z is maturing fast, how they communicate and spend their time could make the next trillion dollar company.