Future Films: Content in a Web3 World

One of the most significant trends in web3 is the rise of community-generated media. Fans are becoming co-creators in developing media or applications on top of a character universe, or influencing the direction of content creation. Various examples are playing out across creative verticals, ranging from fans influencing the plot progress

... See more

While most of crypto focuses on the realms of finance and art, Mad Realities tackles Hollywood head-on. Today’s power structures concentrate power at the top—in a handful of studio executives in LA and NYC skyscrapers. UGC has begun to change this, but UGC is lacking great monetization; most of the pie is hoovered up by the platforms.

Over the past century, technological advancements have massively reduced the cost and time needed to create and circulate content. Though this has liberated artists, consumers are now drowning in a virtually infinite supply of things to watch, listen to and read. The answer to a world where attention is the key constraint, not capital or distributi... See more

This is precisely the arc that we’ve watched immersive entertainment take over the last decade. It has evolved over time to address the shortcomings of the previous incarnations of mass media. It is not that the prior media and social platforms were uninteresting, rather it’s the inevitable rise of new models that better address the shortcomings of... See more

The Web of the future however will be about individual creators, their creative, and their audiences. It will also be about brands and developers, and their direct relationships with users and consumers. It will not be about gated publisher platforms, ad networks, and middle-men data brokers. That lot will (hopefully) be replaced by open protocols ... See more

In a luxury media landscape, the traditional roles of creator, curator, and consumer are being redefined. Artists are not just creators but are now stewards of cultural communities, leveraging their individual legitimacy to direct communal conversations and brands. In the Age of Average, where mediocre content is abundant, creators become artisans ... See more

Web3 inverts the internet’s business models by giving more value and ownership to both creators and consumers. Traditionally, platforms developed online have been driven by advertising and subscriptions. This is because Web2 took a consumer first approach to platforms, protocols and applications with the platforms as intermediaries. Web3 puts value... See more