Full Guide: How I Write About Deep Ideas & Still Go Viral

Choosing a Style

Once you know what topic you’re going to cover, you need to find a style that’s working that fits you.

Don’t just do whatever you want here, and don’t just copy over what style has worked on YouTube or Instagram. TikTok has a vibe you want to tap into, and if you don’t do that you’ll have a hard time getting picked up by the algori... See more

Step one is choosing an objective for your post, such as:

1. Open people’s eyes by proving the status quo wrong. Example.


2. Share a solution to a tough problem. Example.


3. Distill an overwhelming topic into something approachable. Example.


4. Tell a suspenseful and emotional story that imparts a lesson. Example.


5. Articulate something everyone’s thinking about but

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