Full-Funnel B2B marketing function and cross-functional teams

A convenient way to forecast sales in the short term and to keep an eye on sales force activity is to create a sales pipeline or sales funnel.

In marketing, it’s a best practice to have shared services. You need a structure where every business line works with this one team to help support their campaigns—like an ops function or a creative function. Something that’s not 100% vertical, but that really is shared among all the business line leaders. I think that’s a great way to set things u

Funnel is a marketing hub for data designed to help marketing teams get control over their data to improve performance.

the creation of a cross-functional team, or a set of teams that break down the traditional silos of marketing and product development and combine talents; • the use of qualitative research and quantitative data analysis to gain deep insights into user behavior and preferences; and • the rapid generation and testing of ideas, and the use of rigorous