The desire for fulfilling work — a job that provides a deep sense of purpose, and reflects our values, passions and personality — is a modern invention. … For centuries, most inhabitants of the Western world were too busy struggling to meet their subsistence needs to worry about whether they had an exciting career that used their talents and... See more

"A lot of people no longer do work that has any meaning to them, since humans are productive creatures... we are meant to create. When we do work that is not creative, that doesn't reflect who we are, that imposes depression, anxiety, a sense of meaninglessness. When we have a sense of meaninglessness, we will want to substitute the meaninglessness... See more

• What would business and marketing look like if they were  intrinsically enjoyable  for creative people?


• What would an online business look like if it contributed to maximal human flourishing, both for the creator and their customers?


• How can I maximize the amount of  aliveness  in everything I do in my business, marketing, and creativity?


• What's the

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