From sauna socials to run clubs: Are community event leaders the new influencers?
voguebusiness.com
Saved by Amy Gallagher
From sauna socials to run clubs: Are community event leaders the new influencers?
Are hosts the new influencers? Should every space be mediated by marketing intent? Do we really need another run club? This and more in latest @voguebusiness
instagram.comThe most compelling publications or media brands are the ones that can throw the best parties, because it shows they can mobilize an IRL group of interesting people, who are then consumers and customers and clients. (See Feed Me, The Drift, Byline / The Drunken Canal cinematic universe.) Media brands increasingly work like fashion brands: Consumers... See more